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ABOUT

Each of my projects, both solo and collaborative, has presented me with this opportunity for development. My strong work ethic and drive for excellence has allowed me to produce work independently and collaboratively to create high-quality work.

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Experience

Education

NTU Bachelor of Fine Arts - Visual Communications
2019 - 2023
 

Enhanced my all-rounded skills with digital marketing know-how by using visual elements to convey a message, inspire change, or evoke emotion.

Head of Publications and Publicity (Freshmen Orientation Programme):

  • Established digital marketing aspects of programme such as social media.

  • Developed the concept for overall theme and branding and design for camp merchandise.

  • Encouraged teamwork while leading a team of 5, to work towards a common goal.

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NYP Diploma - Interaction Design

2015 - 2018

Being highly skilled in user interface, design and web crafts. I'm able to design and create interactive environments, Internet of Things, mobile apps, solutions for the future of mobility and multisensory projects involving virtual and augmented reality. 3 years in NYP has combined my all-rounded skills with digital marketing know-how.

Shopee

May - Apr 2023
 

  • Practised creativity and developed new design concepts, visual graphics and layouts.

  • Maintained brand’s consistency across all visual assets for 6 main categories, Fashion, FMCG, Supermarket, Lifestyle, Electronics, Special Projects, and seasonal big campaigns.

  • Developed design templates for Global Deals Day and Korea Mega Day, which are currently in active use by 13 graphic designers.

  • Created a variety of marketing collaterals, such as app banners, EDM, social media visuals, landing pages for the Shopee Platform and various online channels targeting approximately 15 million users.

The M Makers (iQIYI)

Apr - Aug 2021, Dec 2021
 

  • Executed original social media content for promo spots, program showcase, and thematic campaigns across over 10 markets, in line with client's brand image.

  • Displayed strong teamwork, communication, and organisational skills while working with 3 project managers simultaneously.

  • Managed a fast pace environment without compromising artistic creativity, with internal teams and clients to manage complex projects or schedules.

Digimagic

Sep 2018 – July 2019
 

  • Performed all visual design stages from conceptualisation, development and production with 2 senior designers.

  • Developed storyboards from scratch and adaptation from keyframes, as well as UI for mobile app functions.

  • Designed for National Heritage Board and Nparks, an immersive augmented reality trail “BALIKSG” which brings our history to life. Launched by PM Lee Hsien Loong, as part of the Singapore Bicentennial Commemoration projects.

Mothercare

Sep 2017 - Feb 2018
 

  • Worked for HR and Marketing team. Built graphic look of creative materials to engage target audiences, drive product sales, and reinforce brand position to reflect the visual image of Mothercare.

  • Designed overall branding including front cover of magazine, for biggest campaign of the year “Mothercare Baby Fair 2017”.

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